Everyone's obsessed with prompt engineering like it's some arcane art. Here's what they're missing: the real challenge isn't crafting clever prompts. It's context management. And most organizations are doing it catastrophically wrong.
The Context Delusion
The industry has
2025 was supposed to be the year AI changed everything. The promises were bold: AI agents would "materially change the output of companies," scientific breakthroughs would accelerate, and the white-collar workforce would be transformed. Instead, we got something more interesting—and more useful—than the revolution we were