Everyone's obsessed with prompt engineering like it's some arcane art. Here's what they're missing: the real challenge isn't crafting clever prompts. It's context management. And most organizations are doing it catastrophically wrong.
The Context Delusion
The industry has
The software development landscape just shifted. While most teams are still debating whether AI coding assistants are worth the investment, a growing cohort of engineers is shipping complete applications in under an hour. The difference isn't the tools—it's the methodology.
The 90% Reality Check
Here&